Change Implementation Plan

Introduction

The field of the sales organization is always the biggest priority of investing tools and technology which often cost consumer goods manufacturers millions of dollars annually. Nevertheless, if the sales department does not fully use it to its potential or rejects the change or refuses to adopt the solution, then the investment’s return is seriously diminished. Implementing change is a consistent struggle and the price of non-existence or poor change implementation plan is due to each deployment being distinct. The changes in implementation plan are often affected by new products, new sales strategies, and key changes in the market and new leadership which always conflict with the organization’s calendar or fiscal year. A well-designed implementation plan is good for a business. By Reinforcing entreated selling behaviors and increasing sales motivations, sales compensation plans aids organizations improve their profitability and increase productivity.

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Analysis

Deployment of enabling technology in sales organizations can bring unique complications because they are a large body that always works remotely, relatively to the other departments in the organization. The nature of work they do is very critical i.e. driving revenue and engaging with customers. Considerable money and time are sacrificed to the deployment, configuration, selection, and integration of a sale technology. The technology must be leveraged as a last step or chance by the salespeople who are required to drive the behavior for change by use of a conscious strategy. These sales technologies can lead to the complete rejection of other field force. Trade promotion implementation is a very complex capabilities’ set. Being able to control the application and focusing on the fundamental business is what is called real change management. In this document, we will discuss the ways to change management in humans that are required not only to improve the basic process but will also be automated and be fully leveraged to the investment in technology. We will divide it into three sections, i.e. before the advancement of the project, during the ongoing process and after the deployment of the technology. These are the basis of the approach to change management process.

Section 1: Gearing up for change/ Pre-deployment

a) Limit the extent of change

This is done by focusing only on the volume of the required change so as to achieve what you believe to be reasonable. These extents are distinct in every organization and require some sensing and testing. Rather than implementing a whole range of functional applications in one project, the most successful sales organizations limit their volume of their incipient implementations. This allows the sales departments to achieve their progress faster, therefore, creating a momentum to progress further. Supporting technology and the full adoption of a piece of the current processes works better than the incomplete adoption of the full volume. After the first wave of change, there is always some people who refuse/reject this changes, these people are limits to the future change. People’s ability to change their attitude, processes, and behaviors is a factor that limits their ability to be educated or to learn how to utilize a new application.

b) CEO Buy-in or Consistently Senior Management

This is like endorsing a project. When seeking change, there is no need to search for the replacement for leadership. Habit and culture are huge obstacles during the implementation of change in sales management. A leader who is strong in the change management process is required to educate project team leaders, technical staff, project managers and end users that require discipline, in addition to the global business change’s effects.

c) Listen often and listen early

Before you venture into the project, comprehend on the concerns of people of about how the recent processes are going to work with the new technology. This gives an individual time to address and diffuse any objections or rejections that may come up so as to reduce internal sabotage. In addition to, it provides time to create a comprehensive sales change implementation approach for the final deployment.

d) Learn to communicate

Most organizations do not communicate well concerning even routine business events and activities in spite of them having tools such as company meetings and intranet. This ineffective communication is created during sales application deployment where individuals form project teams that are temporary which need them to spend some time away from their established interpersonal networks or normal locations. Effective change implementation needs openness and may not occur if a new process or application has elements of uncertainty or mystery.

e) Use appropriate incentives

Individuals focus on more acceptance of change and garner long-term change than on short-term perquisites and incentives. When the application value is established and the momentum is achieved, the incentives impact is lessened. Providing motivation is an intrinsic value of creating a change to a new solution or process.

f) Measure what matters

Measuring improvements and establishing baselines is a good way to get results of quantifying change implementation. The metrics’ number should be kept to a manageable few that are broadly accepted and comfortably measured. For example, the duration and frequency of use, the accuracy, and speed with each process that are related to sales, the number of individuals utilizing this application and the satisfaction of the systems by the end users.

Section 2: When focus is needed most (During the deployment)

a) Lead from the front

At all levels of management of sales, the change mandate should be demonstrated. Old processes should not be allowed to be utilized or never give lip service to the requirement of change after the discontinuation of the new application has already occurred.

b) Don’t skimp on training

The last step to a project plan is often the formal act of giving the training to end users. Sometimes training gets underemphasized and rushed for a couple of reasons: companies/organizations not comprehending that human learning is achieved at distinct rates and leaders underestimating the significance of training. Using of distance-learning tools reduce the burden of downtime and travel which are often associated with training. Also, distance learning may preside over various styles of learning. Reducing the associated time demands of learning new processes ensures associated time-related objections are effectively removed during the implementation of a new technology and process.

c) Facilitate interactions among sales individuals

This encourages the end users to say out their interests. Most cases, individuals may lack any key interests but the fact that the question was asked, will make them give you their support.

Section 3: Facilitating lasting change (Post-deployment)

a) Listen to the very end

Never stop listening and taking notes after the application for sales is up and running and every individual in the organization has gone back to work in their departments or territories. Getting them and engaging them so as to tell you how the project can be improved is important because the project can be enhanced over time.

b) Evaluating on opportunities that will have a constant improvement

This needs an exclusive focus on the aspects of the behavior of the project and it is the change management leader’s responsibility.

c) Set adoption expectations

Every new project or policy in an organization will always have some rejections. Even after the exhaustion of all options, some people just would not embrace change. These individuals must comprehend that the need for change is as a continued employment condition. This step (harsh love) will aid those who reject/refuses the change to embrace it. It will also protect some employees from being terminated when it becomes necessary. Employees who refuse/rejects to change in spite of the efforts engaged in them should be terminated. It is better to let go of some employees who will pull down the whole effort with backsliding or dissension.

Conclusion

The major success factors that enable change in sale management are supportive leadership, effective training, measuring success and intrinsic incentives. When enabling the processes of sales with technology, many changes will occur in terms adopting new processes and technology. Change management should not only occur among end users but should be done at all level. One can gain user adoption, ultimately increase successful deployment chances and achieve lasting behavioral change, if the change management is considered throughout the project.

The American Legacy: A Cycle Of Oppression Against African Americans

Americans pride themselves on their dedication to democracy and justice. Without the radical ideas of government held by our forefathers, the United States would not be the world superpower it is today. The American government is a masterpiece to behold, except when considering its devastating impact on the state of African-American communities across the United States. Repeatedly throughout history, the United States government has undermined, oppressed, and beaten down African-Americans to prevent their success, prosperity, and their social and political equality with whites. From Jim Crow laws to the more subtle War on Drugs and Crime, politicians have found ways to inhibit the advancement of African-Americans as a collective. Slavery was most certainly not the end of the struggles Blacks in America would face, at least not while racist white men controlled the government.

After the liberation of African-Americans through the Emancipation Proclamation in 1863, they fled to large cities to escape the increased segregation and discrimination in the countryside of the former Confederate states. However, the majority still faced prejudice despite their relocation. Many Southern and Border states segregated black communities through exclusionary zoning ordinances (Miller). These ordinances prevented people of color from occupying neighborhoods with predominantly white populations and maintained neighborhoods of a single race or ethnic group.

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During the Great Migration, after World War I, African-Americans began moving out of the South in droves. Unfortunately, they were still unable to achieve economic prosperity and equality in the more tolerant Northern states. Government-funded housing projects were often located in inner cities, and most African-Americans were forced to move into these neighborhoods because they did not have the means to live in safer, more affluent areas (Cashin). By segregating African-Americans into urban ghettos and inner cities, they had fewer opportunities to obtain high-paying jobs. This trend created a cycle that limits the advancement of the black population (Cashin). Although the Fair Housing Act of 1968 prohibited sellers and landlords from discriminating against race, color, sex, disability, and familial status, it did not prevent discrimination against economic class. Therefore, African-American communities, already impoverished through newly outlawed policies, were still at a disadvantage due to their low economic status. The effects of exclusionary zoning policies are still visible today in predominantly lower-class black communities.

In addition to limited opportunities in impoverished black communities, the lack of wealth in predominantly black districts leads to inadequate public school funding. Tragically, public schools are predominantly funded by local property taxes, with the federal government contributing usually just 8-9% to school budgets nationally (Semuels). Consequently, in poverty-stricken communities where home values and therefore taxes are predictably lower, schools receive significantly less funding. This discrepancy results in black children receiving a substandard education in comparison to white children or those in wealthier neighborhoods. Making matters worse, for many children living in poor districts, the public school also provides free meals and after-school care. David Thompson, a school finance specialist, states there is a clear link between updated facilities and improved student performance (Kirk). According to the National Bureau of Economic Research, a 20 percent increase in annual per-pupil spending could lead to an additional year of completed education, 25 percent higher earnings, and a 20-percentage point reduction in poverty rates in adulthood for underprivileged children (Semuels). Many public schools in inner cities also face logistical hurdles that impede their ability to provide students with a proper education. For instance, in January 2018, sixty public schools in Baltimore reported similar heating issues, leading the city to close all public schools for two days to address the problems (Kirk). Underprivileged children are losing school days due to preventable system failures–valuable learning time that could be better spent equipping them for future success.

Baltimore has long been a hotspot for racial tension, and the tragic death of 25-year-old Freddie Gray only ratcheted up this tension between police and the African-American community. Accused of possessing an illegal switchblade, Gray was arrested using what was considered “unnecessary force”, leading to injuries that resulted in his death in April 2015 (“Freddie Gray…”). Gray’s unfortunate demise sparked numerous protests led by groups like Black Lives Matter, against police brutality towards African Americans. Since Gray’s death, there has been an increased visibility of violence by law enforcement against African Americans; according to the 2015 Police Violence Report by Mapping Police Violence, “36% of unarmed people killed by police were black in 2015, despite black people representing only 13% of the U.S. population.” A majority of these victims have been young black people. A study published in the Journal of Epidemiology and Public Health found that police violence disproportionately impacts young individuals of color (Bui, Coates, Matthay).

Douglas S. Massey, a Sociology Professor at Princeton, argues that high rates of Black crime continue to exist as national crime rates decrease because African Americans live in poor, segregated areas. He claims that the high level of impoverishment and segregation in Black communities leads to violence. Due to a combination of these factors, and more, poor Black youths who have been consistently beaten down on their path to adulthood are more likely to be arrested and imprisoned. According to the Equal Justice Initiative, Black youths are more than four times as likely to be incarcerated as white youths. One of the major reasons for this is that young Black people are burdened with the presumption of guilt. In the United States, our courts enforce innocence until proven guilty. However, Black Americans are not afforded this right on the streets of Chicago, Baltimore, and Detroit. The history of lynching, after the end of slavery, has placed this unjust charge on African Americans. Lynchings were often justified through claims by whites that they were simply defending their families, neighborhoods, and property from Black criminals (Equal Justice Initiative). Furthermore, the relationship between Blacks and the police has completely deteriorated, although the bond had never been strong. Violence against Blacks by law enforcement plagues poor communities to the point where Black men are 21% more likely to be killed by the police than white men (Thompson). The prevalence of police brutality, profiling, and surveillance in inner cities has led to the rise of Black Lives Matter and increased media attention on the deaths of Black men and women at the hands of law enforcement. While rates of crime are higher in the inner cities compared to suburbs and wealthier neighborhoods, mass incarceration has exacerbated the issue and sharply increased crime rates in predominantly Black cities.

Crime has been shown to be tied to a lack of sufficient education and supportive services in neighborhoods of lower-income Black families. However, the rapid increase in crime in inner cities and largely Black neighborhoods has shown an even clearer relation to the historically high rates of incarceration amongst African Americans (Thompson). When young Black people are incarcerated, families are torn apart and often struggle economically; typically, single parents and a single paycheck support children and older relatives. Yet, when their loved ones return from prison, these families are no better off. Although the removal of criminals from communities is beneficial, once prisoners have served their time, they usually re-enter their neighborhood. Unfortunately, prisons sometimes do little to reform and change inmates, returning dangerous members of society to impoverished areas. These communities cannot progress if unreformed felons continue to flood back into their neighborhoods. In addition to this, even if ex-convicts wish to live a lawful life after prison, many of the social benefits they were afforded before they served time have been revoked; a large number of offenders no longer have access to welfare programs, public housing, college loans, and the right to vote (Crutchfield, Weeks). Already poor communities plunged into an even worse economic despair when the era of mass incarceration began, due to the relative unemployability of those with a criminal record. The effects of mass incarceration on low-income Black communities are debilitating, crippling infrastructure that was weak to begin with, and deepening the impoverishment level in inner cities and non-white communities.

Mass incarceration has been a growing issue in the United States since the 1990s when policymakers promised to “get tough on crime.” While crime rates have decreased by more than half since 1991, mass incarceration continues to be a problem in this country (Equal Justice Initiative). Bryan Stevenson, the founder of Equal Justice Initiative and author of ‘Just Mercy’, noted that “seven million people in the United States are incarcerated, on probation, or on parole.” The huge number of inmates have choked state budgets and fueled the growth of the prison industry in the private sector. The simple and seemingly obvious solution to ending the further degradation of impoverished African American communities is to reduce the number of people incarcerated. This requires numerous policy changes on both the federal and state levels, but mass incarceration has been shown to disproportionately affect low-income black communities. Finally, and most favorably, decreasing the number of incarcerated citizens has not shown to lead to higher levels of crime (Crutchfield, Weeks).

So, what about all the other issues facing poverty-stricken African Americans? Segregation, lack of opportunity, police brutality, and discrimination will still challenge African Americans living in inner cities — even if incarceration rates in this country drop — but the larger workforce and an intact family structure brought with the gradual eradication of mass incarceration in the United States will significantly impact these neighborhoods. A larger workforce can contribute to the growth and increase of wealth in the community, thereby producing more funding for local services, like schools and parks.

Furthermore, each of these individual issues affecting African Americans is also continuously being reformed. Exclusionary zoning has been banned in numerous states across the country, and in June of 2015, Supreme Court Justice Anthony Kennedy stated that removing exclusionary zoning was central to the ruling in a housing discrimination case (Rigsby). The Inclusive Community Project sued the Texas Department of Housing and Community Affairs for disparately locating public housing in impoverished areas. The ruling in favor of the ICP was a victory for civil rights and housing advocates alike. The issue of funding for public schools is slightly more complex. Schools across the United States have been struggling with adequate funding for decades; this is not an issue unique to African American communities. However, a more stable home life and more paychecks coming into homes with children can definitely affect the productivity and achievement of urban black youths. These factors may also lead to a decrease in arrests and incarceration of African American young people.

Mass incarceration, at least, exacerbates the state of poor, black communities; if this is not a root cause of many issues that seem to be causing a racial and class divide in our country today. The division between blacks and whites in the United States, in 2019, is as prominent as ever, and historically, our government has done nothing to mend the gap. African Americans have never had it easy in this country and it will take time to reverse the consistent and persistent undermining of their success by the government. However, there is hope for racial equality in this country, as shown by the passage of the First Step Act in the Senate on December 18, 2018, and the introduction of the End Racial Profiling Act in February 2017 (NAACP). The First Step Act aims to reform sentencing laws and prison terms, and the End Racial Profiling Act, well, addresses the practice of racial profiling. Now is the time to spur social, political, and economic change for underprivileged members of society. African-Americans cannot fight alone to end the systematic oppression they have faced since 1863. Unity and the demand for justice are the only ways to ensure that our nation truly implements the claim that all men are created equal.

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