Computer Science Question

Assignment:
1. Select a brand that will be the focus of your assignment. Provide a short description of the
brand you selected (no more than 1 slide).
2. Identify attributes that are relevant to your brand you selected. Ensure that all attributes
are categorized appropriately (i.e. functional, experiential, emotional).
3. Provide a rationale for why you selected each attribute/variable and identify if any
variables can be grouped into concepts.
4. Rank all the attributes in terms of what you think is most important.
5. Identify 2 competitive brands and identify attributes that are relevant to those brands. Are
there attributes that are unique to the competitors? If there are no similar attributes,
please explain why that might be the case. If all the attributes are similar, please explain
why that might be the case.
Hint:
1. Select a brand you are very familiar with but is more than just a commodity brand (i.e.
food, personal care products, etc.)
2. The words “concepts” and “attributes” can be used interchangeably
3. Brand attributes are similar to brand personality – thinking of brands as if they were a
person may help you identify relevant attributes. Also remember that no two humans are
alike, even if they are from the same family.
4. Make sure you distinguish between attributes related to the main brand you selected vs
the competition
5. When conducting your competitive analysis, be sure your discussion is related to
competitive attributes. Remember that just because BMW and Mercedes Benz are luxury
vehicles doesn’t mean their attributes are the same.
6. When ranking the importance of attributes, ensure that there be only 1 attribute per
ranked position…meaning that there can only be 1 attribute can be in first place, not two.
7. Nothing in this assignment requires you to conduct online research. When reviewing your
assignment ask yourself, “does my assignment sound like me?” and “would I have written
like this if I hadn’t found the online resource?”.Important Note:
1. Plagiarism will NOT be tolerated
2. All online material must be in your own words. Do not use language found online.
3. All sources must be properly cited (as per APA)
Submission Format
1. The title slide must contain:
a. The Course Title
b. Professor Name
c. Full name (as registered in school) student ID
d. Date
2. The only acceptable format is Microsoft PowerPoint
3. The Marketing Plan must not exceed 20 slides (Excluding title page, table of contents and
appendices).

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