Creativity and Innovation Models

Select a company of your liking, then:.Identify and describe why their product, service or business model is innovative; nextIdentify which Helix Model they align with most closely (Note: Review your selected company’s investor relations link on their website link for answers. See the Apple website for an example https://investor.apple.com/investor-relations/default.aspx); and finally;Discuss how data analytics has helped or can increase their ability to innovate.Submit your findings in 750 words or more in APA format.