INTERNATIONAL BUSINESS TERM PROJECT

Also make sure to put citations at the end of each sentence and list them at the bottom!The part you are doing is below you are only doing partial of part 3 as it is shown below…Part: -Considering the particular company/product you have chosen, which features of a foreign market should you examine most closely?Whole research part objective below:The purpose of this project is to:Identify and analyze a home country where an industry is thrivingIdentify and analyze that specific industry as it relates to your projectIdentify and analyze a company in the home countryIdentify and analyze potential host countries where the product can be sold.Develop a plan to export the product to one of the host countriesPart 3: Select and research 3-4 potential host countries and identify companies (importer). -Country information: market size, growth rate, intensity, consumption capacity, receptivity.  Commercial infrastructure, government, language and culture, etc.-Country clustering, country ranking, country monitoring, trade fair participation.-What criteria should you use to identify 3 or 4 most promising countries (most attractive at the country level)?-Considering the particular company/product you have chosen, which features of a foreign market should you examine most closely?-Based on your analysis (please detail), what are 3 or 4 most promising foreign markets that warrant in-depth examination for your company?-Sources of information:Internet Resourceswww.export.gov  (Market Research, Country Commercial Guides, and other pages)www.doingbusiness.org www.globaledge.msu.edu  Export Source Canada web portal: http://www.canadabusiness.ca GlobalEDGEMarket Potential Indicators for Emerging MarketsCountry MemosCountry InsightsOnline Course ModulesGlobal Competitiveness Rankings by the World Bank, World Economic Forum, and IMD.Euromoney Corporate LocationIndex of Economic Freedom Rankings (Heritage Foundation and Wall Street Journal)Corruption Index (Transparency International)Country Risk AnalysisSample Readings•        “Measuring the Potential of Emerging Markets: An Indexing Approach,” Business Horizons, 1997•        “Complementary Approaches to Preliminary Foreign Market Opportunity Assessment: Country Clustering and Country Ranking,” Industrial Marketing Management.•        Doing Business in XXX” articles in the literatureInternet Resources•        www.export.gov (Market Research and other pages; Best Market reports, Market Research, )•        Globaledge: Industry Memos;•        TableBase data source•        Competitive Intelligence reports•        Publications of management consulting firms

× How can I help you?