Leveraging Nike’s Core Competencies: A Deep Dive Into Global Market Dominance

Nike’s Origin and Core Competencies

In brief, Nike began its business in early 1962. Their business has spread to nearly 200 countries worldwide, leading the design, development, manufacturing, and global marketing and sales of sports goods, apparel, and accessories. Nike became the world’s largest seller of sports sneakers. The company always focuses on providing high-quality sports shoes for athletes, specially designed for world-top athletes. Nike is so successful today because they put much effort into advertising, branding, and marketing, and they all worked.

I found that Nike has always focused on the high-end market since the company started, selling high-tech shores for top athletes in the United States. Then they spread the market from the US to European countries and other areas. Another factor is that Nike insists on signing up champions in competitions. Sponsor them and increase exposure to the brand. For example, they signed with the world’s top basketball players, Michael Jordan and Kobe Bryant, before and after. This has given them a massive boost in basketball shores and jersey sales worldwide.

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Adaptive Strategies and Global Expansion

Then in the European market, they sponsored soccer, which is much hotter than basketball in the United States. On the other hand, they built a strong brand and kept it consistent. They planned a successful marketing strategy to run ad campaigns to spread their advertising slogan widely, ‘Just do it.’ Moreover, they kept using it as a slogan for various activities aligned with their marketing goal in the 1980s. Nike’s executives adhered to the high-tech route, worked with other tech companies such as Apple, and even kept a low profile of their efforts to go eco-friendly to maintain the consumers’ impression of Nike.

Nike kept using celebrity endorsement in their commercials and campaigns. This may give consumers a sense that the products they make sell well are all about celebrity glamour rather than high-tech embedded. They are away from the high-tech image. Another concern I can think of is that while Nike does not advertise its sneakers as eco-friendly or the material is recyclable, given how valuable the limited edition sneakers of many stars are, is that a concern for users who do not want to buy their basketball shoes anymore because they think they are no longer collectible?

For introducing their brand to foreign markets, they should be aware of their culture and local market. For someone who likes to do sports but feels that whether the shopping decision is not affected by the sports stars or Nike’s signed celebrity is not what a part of users like, then the problem comes, Nike can hardly target these part of the people which might cause losing customers.

Nowadays, fierce competition in sports brands; once the signing star positioning errors or competitors have a better spokesperson, it is likely to cause the loss of users. Nike here should enhance their core competitiveness and high-tech products. Continue to innovate; in the rapid development of science and technology today, board this bus and high-speed operation, it is challenging to have rivals can stop.

Firstly, Nike should always focus on the brand’s core values and plan a long-term goal. Secondly, maintain a good relationship with its retail partners in the US and gain more partners in other markets besides the US. Lastly, continue gaining international growth in other countries, especially developing ones. The consumption capacity of developing countries will be synchronized with the development of the national economy. Brand implantation should be cultivated before the brand concept is formed in these countries. In conclusion, although Nike has achieved fantastic success in the past, it should always be clear about its core competitiveness and strategic marketing plan to continue to be the leader in the sports market.


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Resilience: Navigating Stress And Harnessing Psychological Strength

Stress and Its Multifaceted Impact on Physical Systems

Mental Health

Health is essential for human growth and development. Psychological disorders have impacted people’s lives, and the disorder rates have increased in recent years. Governments and non-governmental bodies are investing in psychiatrists and related centers to support people suffering from mental disorders. The discussion will reflect on psychological resilience and stress.

Physical effects of stress

Respiratory system; Stress affects the respiratory system in that it causes chest tightness, resulting in shortness of breath (Vahedian-Azimi et al., 2019). Moreover, it causes an increase in breathing and heart rates if not controlled.

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Gastrointestinal system

When a person has stress regularly, it may affect their gastrointestinal system. Such individuals experience digestive disorders, stomach upsets, and nausea. Brain and gut health are linked; the gut will also be affected when the brain is affected.

Endocrine system

When an individual is subjected to stressful conditions, their adrenal glands tend to produce more cortisol (Grasdalsmoen et al., 2020). Such individuals experience depression, fatigue, and challenges to their immune systems.

Cardiovascular system

Stress causes an increase in the heartbeat, and therefore, the body releases noradrenaline and adrenaline moods (Grasdalsmoen et al., 2020). When the blood pumped into the body increases, the blood pressure also increases. The severe cases the aftermath of that is hypertension, stroke, or heart attack.

Reproductive system

When an individual is under stressful conditions, they are more likely to suffer from a failed reproductive system (Vahedian-Azimi et al., 2019). Males in such conditions experience impotence conditions, while females experience fluctuations and changes in their menstrual cycle and may have challenges conceiving.


Mental effects of stress

Mood changes

An individual who has stress experience changes in their moods (Grasdalsmoen et al., 2020). The fluctuations occur because it is difficult to predict how a person will be because their attitudes change with time. Some of these individuals are withdrawn and do not want to interact with others because they are moonless most of the time.

Stressful people are anxious most of the time. They are restless and have increased alertness. That occurs due to the mind and the body reacting to stressful and unfamiliar conditions. These individuals have trouble thinking and concentrating on something.


Individuals under chronic stress experience depression (Grasdalsmoen et al., 2020). Depression is a disorder whereby a person feels sad and losses interest. Such people do not have good sleeping patterns and appetites. Their way of thinking is disrupted; therefore, they find it challenging to work and engage in daily activities.

Psychological resilience

Psychological resilience is the ability to take control and cope with traumatic events and stresses and come back to a pre-crisis emotional and mental state (Denckla et al., 2020). It is a strategy that psychologist primarily uses to help individuals move from past traumatic events and past stresses. It’s crucial to highlight that resilience requires a skill set that individuals can work on and build over time. Building resilience takes time, determination, and support from people in their network; individuals will undoubtedly face setbacks. Gaining these skills depends on internal and environmental factors like; self-esteem, communication skills, social support, and general resources available.

A person is made to process the events that led to stress and to retake control of dealing with stress and emotions. Psychological resilience explains the ability to recover and cope with past setbacks. Such people can respond to the challenges at hand instead of falling into depression (Vella & Pai, 2019). Past traumatic events which could lead to stress include; divorce, illness, death of a loved one, medical emergencies, job loss, or a natural disaster. A resilient individual can control their emotions when faced with stress. Moreover, these people have a tough mentality of surviving and keep going even when tough challenges face them.


Importance of psychological resilience

Psychological resilience helps individuals to accept and cope with a situation and find solutions (Denckla et al., 2020). The strategy is essential because it empowers individuals coping skills. Resilience differs from one person to another; however, with such coping skills, individuals can withstand challenges. Psychological resilience helps understand the pathophysiology or how the body functions due to stressful situations and other disorders (Denckla et al., 2020). When people are subjected to stressful conditions, their bodies react a certain way.

In most cases, adrenaline is released, and it causes the body to be alert to stressful situations. It improves individuals’ energy. When a person goes through psychological resilience, they may get good quality sleep, and their appetite returns to normal. Thus, the body feels rejuvenated and has strength, unlike when it was drained by stress and depression. Resilience creates a balanced life for individuals, and their well-being is achieved.

Stressful conditions can make people feel lonely, affecting their physical and mental health (Vella & Pai, 2019). However, when individuals focus on psychological resilience, they can create meaningful relationships with family and friends, making them feel connected. From such relationships, they can get advice and other support they may require overcoming depression and emotional disorders. Those individuals can accept advice and criticism without feeling attacked and using that information to adapt and better themselves.

Resilience creates behavioral flexibility. Resilient individuals can adjust to stressful environments because they have the skills and ability. Since stressful situations characterize life, resilient individuals can adapt to them as they come. Suppose they experience death, job loss, or divorce. In that case, individuals can use their skills and resources to cope and move through the situation, not avoiding it or turning to negative coping mechanisms.

Resilience in Practice: Navigating Personal Well-being for Optimal Patient Care

As a PMHNP, it is essential to build psychological resilience in me to meet the needs of the patients. I need to be aware of myself and how I feel and not participate in transference or countertransference. Sometimes I refer to psychological resilience as being mentally fit. If I am not mentally fit, the weight of the home, work, patients, life’s inconveniences will crush me. If I continue to work while being unfit, I could potentially harm a patient.

Some diseases, such as hypertension, may not necessarily be caused by underlying health conditions, but they may be caused by stress and mental disorders. Therefore, when I have psychological resilience, I can evaluate and understand such disorders and acknowledge that a mental disorder or mental stress may cause someone’s physical symptoms. However, if I am resilient, I can cope with such situations and can be in a position to help patients who are suffering.

The healthy coping mechanism that guides me to set healthy boundaries between work and home life and coping with stressful situations is having time to engage in physical activities and meditation. I like being outside and taking my dog on walks. I like to sit in silence when I am outside when my dog is not barking at birds. Even during the hot summers in Arizona, I love the feel of the sun hitting my skin. A big coping skill I want to get back to after I am more financially set is to get a horse again. Riding horses was the most calming and therapeutic for me and my mental health. I would make it a point to get up before the sun does to go ride. I look forward to doing that again.


One of the areas I need to improve and set goals for my psychological resilience is building positive relationships. Possessing positive social interactions is unquestionably a winning approach in life, as it correlates with higher psychological and physical health. Consequently, it is unsurprising that social ties also play a role in resiliency, as they make us feel less stressed during hardship. Having peers that become PMHNPs, what I hear is very crucial to them in practice, and learning to navigate through life is having good role models, support, and positive working relationships that they can confide in and ask for opinions.


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  7. Connor, K. M., & Davidson, J. R. T. (2003). Development of a new resilience scale: The Connor?Davidson resilience scale (CD?RISC). Depression and anxiety, 18(2), 76-82.
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