Although marketers target consumers or segment a market, they still need to include diverse groups of consumers in their strategies. The groups may be defined by gender, race or ethnicity, language, sexual identity, ability, religious beliefs, age, socio-economic status, and more.A “White Paper” on Inclusivity and DiversityUsing the module’s readings and other research, write a white paper on best practices for diversity and inclusivity in marketing.BackgroundDeliver a brief background of inclusivity and diversity as it pertains to marketing communications. (1/2 page) Research Required.Best Practice ExamplesProvide positive examples of two brands (other than Dove) that excel in this area. Explore what groups are included in their marketing communications. (1 page) Research Required.ApplicationsOffer reasons why companies should follow through on these practices. (1/2 page) Research Required.No quotations are permitted in this paper. Each paragraph (except the introduction and conclusion) must contain at least one in-text citation.***Please use the attached template to create your paper. Please include at least two references.