Table of Contents
Introduction A Company Overview Target Market Segments Current and Future Consequences Service Concept Conclusion Bibliography
Currently, millions of individuals discuss company potential, effective entrepreneurship, and job issues. In the majority of instances, the coronavirus epidemic and its effects on corporate partnerships and services are brought up. Price fluctuations, unstable supply chains, and isolation limits are current issues that must be addressed by a multitude of businesses (Gerdeman 2020). At the same time, some individuals are interested in the development of new services or the improvement of existing concepts. Citizens of various locations, including Europe, America, Asia, and Australia, require travel for job, recreation, vacation, and family matters. As a result, they are forced to abandon their homes and must find a new tenant. Therefore, promoting house sitting services will always be in style and vital to society. In this strategic service vision study, a house-sitting firm will be examined through the lens of its target market groups, service concept, and repercussions in order to determine ways to enhance service quality. The pandemic has created a situation on a global scale that has never been seen before, and it is crucial to pursue a strategic vision and achieve success in service supply.
A Company Overview
In the current rapidly developing but hard economy, all client services must be assessed and defined thoroughly. This report introduces the company "Safe Housing," which provides house-sitting services. When a person is absent, it is typically necessary to have someone at home to seek for a home, care for pets and plants, and monitor other things that require regular attention (Parode, 2018). Due to the present coronavirus scenario, many pet sitters lose their employment and income as families are forced to stay at home, postpone their travel plans, and rearrange their commercial activities (Bence, 2020).
Employing a range of tactics, including unemployment benefits and fees, they attempt to safeguard their business and employment. However, there are a variety of methods and choices available to combat the pandemic issue and stabilize the economies of nations. People must work hard to make up for losses and social shifts, and house-sitting services will be in high demand as a result.
The purpose of the company under consideration is to give house-sitting assistance to the public. Workload, unforeseen or planned travel, unpredictability of decisions, and family circumstances must be effectively managed. One of the organization's major services is training young staff on how to help clients maintain their homes while they are gone. On the one hand, a team of employees must comprehend the expectations of families and individuals who hire a house-sitter. Training programs and courses therefore play an essential role in this organization. On the other side, prospective house-sitting clients are eager to learn what they receive for their money. In the majority of instances, assistance is feeding and playing with pets, checking on and watering plants, collecting mail, and creating the appearance of an occupied home in order to forecast break-ins. Numerous independent home sitters exist nowadays, but their services are always personal and never professional. "Safe Housing" is a corporation that connects house-sitters with persons who require their services. Cooperation, communication, and confidence are the foundations of this team's strategic service vision.
Target Market Segments
To successfully provide high-quality services, the analyzed organization must comprehend the fundamentals of strategic management and the relevant constructions. According to Prakash (2018), the expansion of service quality is contingent on the application of many methods, such as the service profit chain, interpersonal competence, and the strategic service vision proposed by Heskett at the end of the twentieth century. The framework contains four elements: target market segments, service concept, service operational strategy, and delivery system (Poeppelbuss and Lubarski, 2019). The objective of a target market segment is to identify a set of clients whose characteristics are suitable for a certain service. As soon as this segment has been thoroughly analyzed, the company's leader, in conjunction with the company's managers, will be able to choose who to target with services and if the chosen concept has the potential to be profitable. Because it is possible to identify customers with comparable interests and needs, a target market group is distinctive. Therefore, marketers are expected to provide particular criteria and describe how to reach these individuals. The analysis of demographics, lifestyles, and individual preferences will aid in the achievement of favorable outcomes.
Single employees between the ages of 25 and 35 and families with young children make up the bulk of "Safe Housing's" clientele. Reasons for focusing on single workers differ based on their lifestyles and preferences. Many single people believe it important to have a cat or another pet to avoid feeling lonely when they return home. They enjoy the concept of conversing with a living individual and exchanging ideas. In addition, these individuals are engaged in career advancement and devote a great deal of time to their jobs. In contrast to their married counterparts, they are career-driven and may work irregular hours or pick night shifts (Suk Ha et al., 2018). Therefore, they may require additional assistance to maintain their homes and feed their pets.
Families with young children who are employed may also be a significant clientele for house-sitting services. Some parents continue to work despite the fact that many moms find it vital to spend time caring for their children and maintaining their homes. To emphasize the significance of family values, however, it is common for people to arrange holidays and travel with their children, so encouraging happiness and relaxation (Chang, 2019). Families need assistance so they can concentrate on their vacation, and house-sitting services are an alternative. Parents should be aware that a trustworthy individual is searching for a home, adhering to all confidentiality requirements.
Current and Future Consequences
Promotion of human services is not a simple undertaking, as numerous recommendations and criteria must be followed. In addition, there are other challenges that could impact the organization's activities in the present and the future. Today, the coronavirus epidemic is a significant obstacle for many businesses since its rise and consequences are difficult to foresee. One healthcare issue, the lack of pandemic management strategies, must be noted as a recent aspect influencing the company's advancement. A virus that originated in China has altered the quality of life in numerous European nations and the United States, resulting in around 70,000 deaths and 1.2 million confirmed cases (Renda and Castro, 2020). Therefore, modern house-sitting services are reformed to focus on providing families with remote assistance.
The second concern is to human resources and the need to provide individuals with guarantees. Students must continue their studies remotely, ignoring the fundamentals of authentic communication and teamwork. Independence and self-education emerge as two essential elements of skill growth and enhancement. In other words, individuals grow less reliant on institutions and consistent wages. "Safe Housing" must help prospective employees and explain how to work with people who are unable to leave their homes yet must walk their pets or purchase pesticides for their plants. The organization must examine the current needs of the population and its future implementations, such as the promotion of high-quality services and the development of professional abilities. The importance of interested stakeholders cannot be overstated, as the expansion of house-sitting services is contingent on the number of people who want to join and work for a company.
Lastly, the future implications of strategic service visions must rely on expert online support. Today, millions of individuals prefer online services and communication over visiting the nearest store or business. Therefore, well-developed software platforms and a team of experts responsible for online connectivity are necessary. Recommendation: pay attention to recent information technology developments (not to miss such an opportunity as drones to walk with dogs). The COVID-19 situation may present an excellent opportunity for businesses that provide routine house-sitting services to the general public to reevaluate their priorities and develop new methods of future collaboration.
A service idea is another component of strategic service vision, with the purpose of describing how a corporation is able to anticipate its services and distribute them among customers and the working team. American and European clients are familiar with house-sitting services. Numerous working parents, single employees, and others may require additional (professional) assistance. The development of service concepts enables the most efficient identification and fulfillment of customer requirements (Poeppelbuss and Lubarski, 2019). In the current circumstance, house-sitting services may not be viable in terms of assisting families whose members must vacate their homes. Therefore, it is time for the corporation to implement a new style of customer service. The primary parts of the work are long-distance communication, internet assistance, tips on how to secure the home, and services that can be provided to families.
Today, many parents must leave their children unattended while they go to work. Numerous babysitting agencies provide care, education, and entertainment for children. The "Safe Housing" service idea emphasizes caring for residences and their contents (pets, plants, children, and subjects). This organization is not a home security firm that employs cutting-edge technology to safeguard property. It is not a babysitting service that focuses on kid care, feeding, and supervision. It is a mix of services that allows a person to remain peaceful about their residence. The corporation provides assurances regarding the quality of its work, creates professional relationships, and demonstrates that business can be a personal matter by taking a distinctive approach to customer care. "Safe Housing" selects the most qualified individuals for this position, based on the principles of target market segments and service concepts, when there is an urgent need to locate someone and place momentary trust in a home.
Establishing commercial ties and analyzing services influence the selection of customers and the objectives of operational procedures. There are numerous frameworks that businesses might use to make judgments and comprehend the concept of cooperation. This paper investigates the service idea and target market groups for the company "Safe Housing," which wants to provide house-sitting services during the coronavirus outbreak. These components comprise the strategic service vision applicable to the organization under review. In addition, there are two other elements, current and future implications, that may have an impact on the firm in the future. Decision-making in business is never simple, but this paper demonstrates how to select customers and define the main service concept.
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