The Coca-Cola Company Enterprise

As the world’s largest beverage company, Coca-Cola has 21 billion-dollar brands, with nearly 4,000 different beverages to choose from and a presence in every country on Earth, include sparking beverages as well as a wide range of still beverages such as water, juices, ready-to-drink teas and coffees, and energy drinks. In order to serve consumers with greater efficiency and reduced cost, 95 percent of the beverages are made in the country where they are sold. By keeping manufacturing and sourcing local, The Coca-Cola Company is able to minimize production time. Sustainability, technology and retailer relationships are also key areas of focus in the company’s supply chain.

Coca-Cola Enterprises recently launched a new supply chain management solution in Australia. The system, referred to as “Project Genesys” was intended to computerize a majority of CCE’s supply chain processes and thus required new skill sets to ensure faster speed of deployment. To ensure the intended realization of full benefits, CCE outsourced a long-time partner in CSC to drive this Sales and Purchases (SAP)enabled strategy that involved technology solution delivery, user training and process oversight. The fact that CSC had long been an associate of CCE in implementing nearly similar strategies, it followed that CSC was well aware of CCE’s processes, policies and business plan. This ensured a shorter acquaintance and learning curve and faster, smoother take-off of this technology- centered supply chain management and expansion plan.

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This CCE supply chain strategy does away with highest-bidder-wins and instead considers all costs, direct and indirect costs of raw material procurement and end-product retailing are factored in the terms of trade. In economist-speak, this supply chain strategy is aimed at internalizing all externalities (an externality is a cost that one party pays due to the benefit of another party). For instance, TCO looks at actual price of raw materials, training and maintenance costs, transportation and warehousing of both supplies and products, and cost of quality and warranty.

The Coca-Cola Company Enterprise looks to have as much stock or inventory as possible “just enough to keep production and distribution running while still providing wiggle room” (The Coca-Cola Company). In the supply chain, there is more to look at than just cost of material and transportation. There are also insurance costs, floor space cost and consumption, opportunity costs, obsolescence and expiry costs…that must too be considered. The key to this, CCE argues, is emphasis on better planning, full-capacity operation and forecasting of marketing conditions. For instance, during the summer season or the festive season, there has always been an upward trend in people’s consumption of beverages. To counter the highly likely upsurge in demand, supply, production and distribution needs to operate at higher capacity than normal. This means faster or larger-quantity supply of raw materials and Coca-Cola products. Further, the longer machine uptime means tighter maintenance schedules that might possibly require machinery replacements.

The increased time and cost of international movement does not really affect Coca-Cola because they are using each region where they are selling the product for production. In many countries where Coca-Cola is located uses own water source and have their own factories to produce their drinks, they don’t even need to ship the products overseas.

The principle of strategic sourcing is to support the ultimate goal of achieving and sustaining a company’s competitive advantage. Any sourcing strategic initiative must be designed to support profit growth targets. Coca-Cola has successfully achieved the goal by keeping manufacturing and sourcing locally to minimize production and delivery time. Also, by manufacturing locally, Coco-cola can effectively customize and design their operations and products to account for cultural differences in different countries.

Gun Control Legislation

Gun control has been a popular topic of discussion over the last couple of years. The second amendment of the United States Constitution awarded citizens the right to purchase and bear arms. If the individual is licensed, they can carry their firearm(s) on their person. The guidelines to obtain firearms are too lenient. Others have said that heavy firearms are too accessible for public use and has started to affect the quality of life for the people of the United States. Government officials are trying to figure how to get weapons off the streets and how to make the regulations to acquire armaments stricter.

The population is torn about this incentive. With all the mass shooting taken place across the nation, protestors are for the change in regulations to attain weapons. But government officials are, also, receiving push back from the National Rifle Association, or NRA. The NRA and others who support the ideals of owning and carrying weapons feel that the government is overstepping on their right to bear guns. Congress are still discussing gun control and what needs to be implemented to protect the people.

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By governance definition, if four or more people are killed in a shooting, it is considered a mass shooting. In the year of 2018, there have been numerous mass shootings. Majority of attacks happen when there are large numbers of people in a concentrated area. It is believed that these acts are motivated by feelings of hate. We have heard of shootings regarding race, religion, sexual orientation, bullying, metal illness, and so on.

The school shootings, such as Parkland, Florida, has brought hysteria to the faculty and staff of the school administration. It has called into question whether teachers should have weapons in their classrooms. Protesters feel that this narrative will not solve the issue, but rather increase frenzy in the school system. The latest shooting to have taken place involved a Jewish synagogue. It has been reported that the shooter meant to attack an African American/ Black church, but the doors were locked; therefore, the shooter opted to attack the synagogue in its place. Because of the amplified frequency of mass shooting here in America, protestors are demanding the government do something about the availability of rifles to the public and who should be allowed to obtain weapons. Several protests and rallies have been seen across the nation. The people of this country are tired of these atrocities and the taking of human life. Until congress can present a suitable solution, more protests and rallies are to be expected in the future.

During these negotiations regarding gun control, more than a few theories and other contributing factors have been called into question as to why there is an obsession to having firearms. The most popular theory seems to be the glorification of firearms and the media. Throughout American history, we have seen how guns and other firearms have been utilized towards mass extinction. Guns have played a large role in wars against the people of every country. They were used during the civil war, World War I and II, and many more (Waugaman, 2016).

When fear has been instilled the hearts and minds of people, individuals begin to feel that they have to do something to protect themselves and people they love (Medlock, 2005). Guns can be found inside the homes of families. There have been a couple of stories about small children when got ahold of their parent’s weapons. In result, some of those children hurt themselves or hurt one of their peers. According to Medlock, one third of American families own at least one firearm (2005). Gangs and other organized groups use guns to instill fear in their communities. We see them on television, plays, videogames, and in movies. In old westerns, like Gunsmoke, we see the cowboys utilizing fire arms against their enemies.

With the increased media outlets and screen time, kids and young adults are exposed to harsh content (Waugaman, 2016). Kids of all ages are being exposed to firearms. In games such as Fortnight and Call of Duty, the characters of those games use firearms against their opponents. One could argue that constant exposure to guns are desensitizing the younger generation to the dangers of firearms. Violence is taking over this generation. Kids and young adults have access to procuring weapons before they can get into college or get a job. The news and online articles are littered with stories about a kids, young adult, and adults who set out to hurt people. Guns are becoming to common in resolving issues that rise between two parties. Students who are bullied by their peers seek to end their torment by taking the lives of those who hurt them. Older adults are quick to act before thinking of the consequences their actions could have.

The US government and the National Rifle Association, or NRA, have been at odds since the 60’s and 70’s. Over the years, certain officials running for office aimed to keep weapons to minimum, but the NRA supported officials that were for the ownership and use of guns. It is said that most gun owners are less likely to support a ban on weapons and guns (Medlock, 2005). This incentive can be seen during this year’s electoral runoff for office. The governor race between Brian Kemp and Stacy Abrams is a prime example. In one of Brian Kemp’s campaign ad, he is seen brandishing a rifle in support of protecting the right to keep and bear arms. What was more alarming was Kemp handling the weapon in the presence of and pointing the rifle towards an adolescent.

Arguments have been publicized as to why the NRA seems to be successful in their campaign to keep gun procedures as they are. The NRA preys on the fears of the public and uses those reasonings to keep gun laws from changing. In Medlock’s article, he discussed the 9-11 terrorist attacks. On September 11, 2001, four planes were hijacked. Two planes flew into the World Trade Center twin towers, one plane crashed into the pentagon, and the last plane in field. Thousands of Americans died that day and citizens decided to obtain weapons to protect themselves. Gun sales were off the charts. Despite the arguments meant to deter the sales and ownership of heavy-duty weapons and guns, the NRA managed to persuade the government and citizens otherwise.

When the NRA is unable to convince politicians to favor the ownership of guns, the NRA takes matters into their own hands. They fundraise the money to bribe congress members to side on the sales and use of fires and take over the polls to ensure the support needed to keep gun laws the same. The NRA has, also, been known to strongarm their opponents. Representative Peter Smith has gone on record with his battle against the NRA. Smith claimed to be in support of the RNA, but instead supported the ban on assault weapons in 1989. The following election year, Smith and his family were targeted by the NRA. They fired shoots at his home and attempted to harm his family (Medlock, 2005).

According to Lance Stell, there are no clear meaning to strict gun control. He defines strict gun control as an array of legally sanctioned restrictions to impose firearm scarcity on the general population (Stell, 2004). The goal is to decrease the availability of rifles to the general public. Some may argue that this infringing on the second amendment right to bear arms, but with gun violence causing panic across the country, it is necessary. As of recent news, the legal age to obtain weapons has been risen. Though this is a step towards gun control, it is not enough. Previously, a person had to be 18 years of age in order to purchase a handgun. With the new law implemented, the legal age to attain a gun is 21. The problem with this change is only a few states have adopted this initiative.

Another inkling that has been under discussion is having background checks. When purchasing a rifle, the salesman does not have to conduct a background check to ensure that the customer is qualified to own a gun. Only 11 states require background checks on those who desire to purchase a handgun. If we were to implement this knowledge to all states, it could cut down the number of weapons on the streets. this narrative would keep weapons away from known criminals and those who are suffering from or have the protentional to suffer from mental disorders.

The government has a several issues that need attention, but gun control is by far on the top of the list. Increased government regulation of guns will improve public safety and reduce the gun violence (Lindeen, 2010). It is understandable, from the direction the NRA are coming from, that the government does not want to punish the citizens who are responsible with their weapons. Not all that wield a weapon are a danger to society, but it can be agreed that some of the regulations to have a rifle should be altered towards safety. To date, congress is still going through what the parameters that should be to appease those in favor of stricter gun control and those who desire to maintain the right to bear arms. Placing a band aid over the issue will not solve the problem. If congress cannot come up with a suitable resolution to the problem of wielding weapons and put an end to these mass killings, the population will go into a panicked state and more blood will be on the hands of legislature.

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