Walmart’s EDLP Strategy: Chinese Consumer Preferences and the One-Child Policy Challenge
Walmart has been struggling to increase its performance in China. There are a few struggles for Walmart in China.
Walmart’s struggle with the Global Policy of Everyday Low Prices backfired. Everyday Low Price is Wal-Mart’s main strategy and trademark. Within this strategy, Wal-Mart will always sell its products at low prices. This strategy was also used in China to attract Chinese customers. However, this strategy did not work because Chinese customers preferred high-quality products rather than low prices. They believe that low prices are usually low-quality products. One of the factors is that Chinese customers prefer high-quality products because of the government policy that Chinese people are required to have only one child, and parents can control the size of the population. So, they will try hard to get the best quality of goods and anything to their child. On the other hand, Walmart only focused on the EDLP strategy without considering the quality of its product.
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Wal-Mart in China: The High Cost of Low Prices through Deceptive Pricing and Mismatched Consumer Expectations
The second struggle of Wal-Mart in China is deceptive pricing and false profit. Walmart has been accused by Chinese officials a few times because of advertising false discounts on its goods, and this led to price gouging and misleading consumers. NDRC (National et al. Commission) found that Walmart was cheating its customers by overcharging the price of the products in 2011. The same incident also happened in 2012 at a Walmart store located at Xudong Avenue in Wuhan. In this case, Walmart was fined 100,000 Yuan because of a discount hoax, in which they sold a new product, Blue Moon liquid soap, at a discount price, but actually, the discount price was higher than the price before the promotion, which was 48.8 Yuan after the promotion but the price before the promotion was 47.6 Yuan.
Misunderstanding Chinese consumers is also one of the struggles of Wal-Mart in China. Wal-Mart’s target was middle-class Chinese consumers, but they preferred high quality rather than low prices. China’s government’s one-child policy has a big impact on their citizen, and they want to give the best for their children with good quality products, even if they are expensive. Meanwhile, Wal-Mart’s global policy was EDLP, which is more significant about the price, not quality. On the other hand, Chinese consumers spend more time inspecting products to ensure their freshness and good quality. Other than that, Walmart stores were big with wide aisles, while Chinese citizens preferred small neighborhood stores to avoid long traveling and buy few items per visit. Thus, Wal-Mart’s big box store cannot lure Chinese consumers.
References
- Fishman, C. (2006). The Wal-Mart Effect: How the World’s Most Powerful Company Really Works–and How It’s Transforming the American Economy. Penguin.
- Bianco, A. (2006). The Bully of Bentonville: How the High Cost of Everyday Low Prices is Hurting America. Currency.
- Greenwald, R. (2005). Wal-Mart: The High Cost of Low Price. Brave New Films.
- Chan, A. (2013). Walmart in China. Cornell University Press.
Maya Angelou: A Catalyst For Change In The Pursuit Of Civil Rights
Introduction
” Ask for what you want and be prepared to get it!.” African Americans had to fight for basic rights in society, and still, to this day, they are still fighting because they are not being treated right. Maya Angelou is a catalyst for change because the voice of her life tells us that in the midst of our fixed. In society, true change happens slowly, against the greatest odds, and with an extra helping of pain and suffering. One of the many great civil rights activists in America has a kind of transcendentalism/romanticism idea on the whole civil rights movement, Maya Angelou. Maya Angelou is a strong choice for this project because she is one of those voices: a voice of change, a voice of courage, and most importantly, a voice of perseverance.
Angelou’s Role in the Civil Rights Movement
The social issue is that african Americans always had to fight for equality. For example, The right of citizens of the United States to vote shall not be denied or abridged by the United States or by any state on account of race, color, or previous condition of servitude. Yet, states still found ways to circumvent the Constitution and prevent blacks from voting. Poll taxes, literacy tests, fraud, and intimidation all turned African Americans away from the polls. Martin Luther King Jr. and Rosa Parks argue for it because they discriminate against us from everybody else. They also acknowledge that we need to stand up and fight for it because it’s the basic right everyone should have. Ms.Angelou quotes, “It is impossible to struggle for civil rights, equal rights for blacks, without including whites. Because equal rights, fair play, and justice are all like the air: we all have it, or none of us has it. That is the truth of it.” With this quote, she is saying if one does not have one, then we all don’t because we still don’t give each other equality. It demonstrates that it has been hard to change the political views of people.
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Maya Angelou’s life plays a big part in what she believes in and stands up for. She was raised in St. Louis and Stamps, Arkansas, and during those times, it was very segregated. Angelou’s family background was strained because her parents split up when she was very young, and she had to live with her grandmother. Her death was tragic to everyone, but they showed it some because she had heart problems and also started to look frail. Before she died, President Barack Obama named her a recipient of the Presidential Medal of Freedom, the country’s highest civilian honor. Her upbringing had a lot to do with her passion and what she stood up for in life.
With all the great accomplishments that Ms.Angelou got, they impact her and everyone around her. One of her accomplishments was she was the first black woman to write a screenplay for a major film. With that accomplishment, it shows that we still have that barrier between us as it states that “first black women.” So that means nobody is for her. That was a black woman who got that. It just shows that we have some deep ethnophaulisms going on right now.
A Lot of people claim that there is equality and no racism; also, it’s no longer an issue, but sadly, it is the reality of today. Most people don’t understand or not be aware that it’s happening, and if they don’t understand, it includes (protecting individual freedom from infringement by governments and social organizations. Also, They ensure one’s ability to participate in the civil and political life of the society and state without discrimination ). Maya Angelou kind of started this fight because she had to fight for her own right, but we need to continue her legacy by continuing to fight for equality.
Conclusion
In conclusion, Maya Angelou is a strong choice for this project because she is one of those voices: a voice of change, a voice of courage, and most importantly, a voice of perseverance. We have made great progress over the years, but society’s true change happens slowly, against the greatest odds, and with an extra helping of pain and suffering. With all the great help from our fellow civil rights activists, we owe them a big thank you for all the fight and hardships they went through for us so we can have basic rights and equality.
References
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“I Know Why the Caged Bird Sings” by Maya Angelou
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“The Heart of a Woman” by Maya Angelou
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“And Still I Rise” by Maya Angelou
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“Gather Together in My Name” by Maya Angelou
