Why has Amazon succeeded online when so many online companies have failed? Question #2.

Why has Amazon succeeded online when so many online companies have failed?
Question #2. Will the Kindle revolutionize the book industry? Why or why not?
Question #3. What’s next for Amazon? Where else can it grow?
Explain/define the concepts from the chapters (using the slides provided) that relate to the case example (you can incorporate this into the answers of the 3 questions above or make a separate paragraph connecting the two.)
Instructions:
Follow the MKT 640 Case Requirements [Feb. 29, 2020]File to properly write your case study report.
NO quotations in your report. Paraphrase quoted text only.