10.3 Test your Knowledge (Answer the following Questions):Discussion Question #1: Which benefits of in-store shopping are related to the appeal of the “treasure hunt” discussed in the video?
10.4 InstructionsAnswer both questions in test your knowledge section.
Post your answers in the discussion board using the discussion link below.
(Week 10: Interactive learning Discussion)
Week 10: Interactive activity10.1 Learning Outcomes:Describe the components of a retail strategy.
Identify the benefits and challenges of Omni-channel retailing.
10.2 Action Required:Chapter Reading: Read Ch-17 “Retailing and Omni-channel Marketing” from the text book- Dhruv Grewal and Michael Levy (2020) “Marketing” (8th Edition). McGraw-Hill Education.
Video Link: Watch the following video.
Nordstrom Rack: Retail Strategy
https://www.viddler.com/embed/fd437bba
Summary of the Video- Since 1973, Nordstrom Rack has been the off-price division of fashion retailer Nordstrom. Nordstrom Rack has been successful in applying the four Ps to its retail strategy. The stores stock high-quality merchandise from well-known designers at discounted prices, creating the “treasure hunt”: the search through ever-changing merchandise for “things they didn’t know they had to have when they walked in.” Nordstrom also sells its products on its website, and on a flash sale site called Hautelook.
10.3 Test your Knowledge (Answer the following Questions):Discussion Question #1: Which benefits of in-store shopping are related to the appeal of the “treasure hunt” discussed in the video?
Please provide the summary in a speech format. I have attached the full chapter, BUT your job is to summarize only the section “EXTABLISING THE NEEDS.” I added the whole chapter since it all overlaps with each other. The bottom text is instructions from the professor.
“Your Group Presentation is a live presentation of your assigned chapter from the book Predictable Prospecting. Your presentation should provide a summary of the chapter content in an engaging and educational way – you can have fun with it, too. ”
PLEASE FOCUS ON “ESTABLISHING THE NEEDS.” SECTION BECAUSE MY GROUP MEMBER WILL BE COVERING THE REST OF THE CHAPTER. AND PLEASE EXPLAIN THE FIGURE 6-6 ON PAGE 137
Case 2: The Wallace GroupConduct a strategic analysis using the Executive Summary template. Prepare and submit an executive summary that includes the Statement of Integrity, three-page analysis, and references. The analysis discusses what strategic alternatives are available and needs to provide a recommended strategy.
You are to work alone to analyze and prepare the Executive Summary for the case. NOTE: Click “Submit Assignment” in the upper right-hand corner of your screen to turn in your Executive Summary no later than Sunday, midnight CT. Name your file with your name and the unit number, i.e. Jones1 or Brown1. Your file should be in either Microsoft word (.doc or .docx) or rich text (.rtf) format.
The following information will be required for the Executive Summary. TEXTBOOK CASE ANALYSIS GUIDANCE(CAG) Download TEXTBOOK CASE ANALYSIS GUIDANCE(CAG) and the TEXTBOOK BUSINESS CASE ANALYSIS EXECUTIVE SUMMARY TEMPLATEDownload TEXTBOOK BUSINESS CASE ANALYSIS EXECUTIVE SUMMARY TEMPLATE These files are required for the unit textbook case studies.
Synopsis of the Case: The content of the synopsis should present relevant background facts about the case under examination.
Relevant Factual Information about the Problem or Decision the Organization Faced: State the precise problem or decision the organization faced. The section should include information that addressed the business issue under examination. This section should be no longer than a single paragraph.
Explanation of Relevant Concepts, Theories and Applications Derived from Course Materials: This section should be the bulk of your paper. Analysis of the business problem or decision in light of the course concepts must be presented, as well as the business lesson another organization could learn from this situation. Besides citation to the text, learners must conduct research in the University library related to the top. Citing the textbook only is not enough to demonstrate you understand and can apply the course objectives. Here is where comparative and contrasting positions should be considered and examples and illustrations provided.
Recommendations: Provide logical recommendations to address the business lesson identified above. The recommendations need not to be specific to the organization examined, but should consider how other organizations, if similarly situated, could lessen the impact of the problem or decision identified. Recall, that the organization under examination has already moved pasted this problem so any recommendations made, at this point, are fruitless. The focus of this section should be on what other companies should be aware of to address similar problems or decisions. Citation to the textbook alone is insufficient for analysis in this section. Learners should conduct research in the University’s library to support their positions. Depth of scholarship is not demonstrated by providing personal opinions alone, but by using examples, analogies, comparison and illustrations from the academic literature. Not only does this synthesize the material to assist the reader’s understanding, it is an effective way to present the academic sources and extend the discussion of your ideas. This section should be a paragraph or two.
Alternative Recommendations: This section is not a continuation of the prior. Provide suggestions for how to avoid the problem or decision the examined organization faced. Analysis here should be may be forward- thinking, predictive or, most likely, preventative in nature but tied to the thesis statement. Again, opinion is insufficient to provide the required academic analysis. Sources, other than the text, must be provided to sustain the statements made. This section should be a paragraph, at most.
Conclusion: End the assignment with a summary of the important points made in the document. No new information may be presented. Writing a conclusion can be done by rewording the opening or reformulation the topic sentences of each paragraph to make a summary for the reader. This section should be a paragraph, at most.
The text states that strategic decisions are (1) rare, (2) consequential, and (3) directive. These deal with the long-term future of the entire organization. To aid in the decision making, the authors suggest an eight step decision-making process. Found on page 25 in the text, these include: (1) evaluating current performance results; (2) reviewing corporate governance; (3) scanning and assessing the external environment; (4) scanning and assessing the internal corporate environment; (5) analyzing the strategic factors; (6) generating and selecting the best alternative strategy; (7) implementing selected strategies; and (8) evaluating implemented strategies. These guidelines for making and evaluating decisions at a strategic level can be important for leaders.
Open today’s issue of The Wall Street Journal and look for an article about new moves being made by a corporation, specifically the decisions that are strategic. At what level is each of the decisions that you identified? Functional/Business/Corporate? Why do you believe this to be the case? What is your assessment of these decisions? Will they be effective? Why? How have you decided this?
You are to work alone on the assignment. NOTE: Click “Submit Assignment” in the upper right hand corner of your screen to turn in your Homework no later than Sunday, midnight CT. Name your file with your name and the unit number, i.e. Jones1 or Brown1. Your file should be in either Microsoft word (.doc or .docx) or rich text (.rtf) format.
Case Analyses
The case method requires that students have read and prepared cases in advance. Cases are often used
to explore a certain theory or model. Theories are provided within the text of the case itself or in
supplementary readings. While students should prepare all cases, a written case analysis should be
prepared by each student for the cases assigned. A proper case analysis is short (no more than 4 pages),
well-organized, and applies a conceptual model(s) to the issues presented in a case. Do not spend time just
rewriting background information that is already contained in the case. I can read the case for that
information. I also look very closely as the “little” things in live, such as spelling, grammar, punctuation, and
sentence structure. All those little things will also impact the grade you receive on an analysis.
Case studies normally state various options that a company is considering in order to solve its problem.
However, I expect student to provide not only those options, but provide other potential solutions as well. I
want you to think of creative ways to solve the problem identified in the case, not to simply regurgitate what
is already being considered.
Content for Case Analyses:
State the problem. Begin your paper with a statement of the main problem. Your problem statement should
not be an exhaustive list of everything that is wrong. Rather, it should be one or two central issues around
which all else are organized. You should be able to state a problem in three sentences, or less.
Analyze the problem. This is where you identify relevant facts from the case and apply a conceptual model
to diagnose the problem. Analyze the problem you identified (and not some other problem). Organize the
facts into a coherent whole as if you were presenting evidence to persuade a skeptic. Clearly state any
assumptions that you’ve made. Provide evidence from the case to support your analysis: use quotes,
Page 5 of 8
numbers, and facts from the case or other sources. Analyze the problem using a conceptual model from
the readings or lectures. Apply the conceptual model fully and explicitly; don’t “cherry pick.”
State potential solutions to the problem. State all the potential solutions that you have developed to
potentially solve the problem. You must state the potential solutions and explain the advantages and
disadvantages of each of the potential solutions that you have stated. You must provide multiple potential
solutions, not just one. Do not simply restate potential solutions contained in the case.
Recommend a solution and explain your rationale for the recommended solution. Recommend one or
more of the potential solutions that you have previously stated and provide an explanation for the solution
that you have recommended. You should only recommend a solution that you previously discussed.
State the problems or problems that exist within the
company. Begin your paper with a statement of the main problem. Your problem statement should
not be an exhaustive list of everything that is wrong. Rather, it should be one or two central issues around
which all else are organized.
2. Provide an analysis of each of the problems that you previously stated.
This is where you identify relevant facts from the case and apply a conceptual model
to diagnose the problem. Analyze the problem you identified (and not some other problem). Organize the
facts into a coherent whole as if you were presenting evidence to persuade a skeptic. Clearly state any
assumptions that you’ve made. Provide evidence from the case to support your analysis.
3. State the potential solutions for each problem and the advantages and disadvantages of implementing each solution. Do not just repeat the solutions shown in the case – provide new ones.
4. Clearly indicate which of the solutions you believe the company should use and explain why you chose the solutions you selected. Recommend one or more of the potential solutions that you have previously stated and provide an explanation for the solution that you have recommended. You should only recommend a solution that you previously discussed.
DO NOT NEED AN INTRODUCTION OR CONCLUSION
State all the potential solutions that you have developed to
potentially solve the problem. You must state the potential solutions and explain the advantages and
disadvantages of each of the potential solutions that you have stated. You must provide multiple potential
solutions, not just one. Do not simply restate potential solutions contained in the case.
1. Clearly state a potential solution.
2. Explain the potential solutions, if necessary.
3. Clearly state the advantages.
4. Clearly state the disadvantages.
Then repeat. Each section should be a separate paragraph
——FORMAT——-
– Number the pages. In the footer, provide your name and the page number
Use a size 12 font. Single or 1 ½ line spacing is acceptable.
Impose structure on your paper: divide it into relevant sections. For each section, provide a header (in bold font or underlined).
As appropriate, include tables and/or charts in the body of the paper or attached as appendices.
Check your work to avoid grammar and spelling mistakes.
Do Not include a references or citations page at the end of the document. If you wish to cite a source, place a footnote at the bottom of the page where the sources are used.
In a 200-250-word response, discuss the aspect of “modularity” in conjunction with the market analysis you are developing for your professional assignment this week.
How can having this dimension in your analysis benefit current and future customers?
Make sure to support your thoughts with relevant, outside, reliable academic and peer-reviewed resources that are properly identified, cited, and referenced in your response.
In this assignment, you will complete a 12- to 15-slide PowerPoint® narrated presentation addressing the following items.
Part 1–Unit 1
Create a market-oriented mission statement using the five major characteristics suggested by Kotler et al. (2022).
Prepare a brief situational overview.
Analyze the industry using Porter’s five forces model.
Apply the four additional forces from the readings as noted by Isabelle et al. (2020). See the article in the reading area called “Is Porter’s five forces framework still relevant? A study of the capital/labour intensity continuum via mining and I.T. industries.” (Attached)
Create five strategic goals using the SMART acronym.
Determine the three characteristics of an SBU for the new product/product line. Discuss whether you characterize the marketing portfolio as specialized or diverse.
Part 2–Unit 2
Determine the difference between strategy and tactics.
Prepare the target market using the 5Cs framework. Illustrate the five Cs similar to Figure 2.2 in our text.
Describe the 3V elements of the market value principle. Design the 3V market value principle similar to Figure 2.3 in our text.
Design the seven tactics (7Ts) defining the marketing offers similar to Figures 2.4 and 2.5 in our text.
Develop an implementation strategy by outlining a process for developing resources, the market offering, and deploying the offer to the target market.
Describe how you will demonstrate at least three key performance metrics against established goals.
Prepare an executive summary. You may use this as the first slide of your presentation.
Your minimum 12- to 15-slide PowerPoint presentation must include the following
A separate title and references slide.
Speaker Notes for each slide. Each slide should have professionally written notes below each slide substantiated with research.
Correct spelling, grammar, and punctuation.
4–6 bulleted items per slide that are explained in the narration.
Use of a sans serif font like Ariel or Calibri in 24-point font.
Your submission must use the current APA format and citation style for in-text citations or quotes and references with no errors. (See Unit 1 Reading area for APA assistance from the Academic Success Center.)
Reference
Kotler, P., Keller, K. L.,
no copy no plagiarism
For each question, you need to answer not in less than 150 Words.
Support your answers with course material concepts, principles, and theories from the textbook and scholarly, peer-reviewed journal articles etc.
Use APA style for writing references.
Textbook • Dhruv Grewal and Michael Levy (2020) “Marketing” (8th Edition). McGraw-Hill Education, Digital Version: ISBN13: 978-1-260-71743-3.
Task:
1. Research the A.T. Kearney Foreign Direct Investment (FDI) confidence index and provide additional information regarding how the index is constructed.
2. Refer to the website: https://globaledge.msu.edu/global-resources/rankings (Links to an external site)
3. Based on the index, what factors are considered important in regard to attracting FDI?
4. Search for the AT Kearney FDI index link
5. Gather additional information from other online or print sources about the AT Kearney index
Submission Instructions:
Complete your task on a word document – minimum one page.
please look at the attachment , you will find 2 files .. the No 1 file is the full home work questions part 1 , part 2 , part 3
the
no 2 file is my Answer for part 1 , you should read my answer then i
need you please to do Part 2 Only ..I have answer my part one using IBM
company so part 2 should be with the same Company ..
please look at the attachment , you will find 2 files .. the No 1 file is the full home work questions part 1 , part 2 , part 3
the
no 2 file is my Answer for part 1 , you should read my answer then i
need you please to do Part 2 Only ..I have answer my part one using IBM
company so part 2 should be with the same Company ..
Students are advised to make their work clear and well presented, marks may be reduced for poor presentation.
Students must mention question number clearly in their answer.
Avoid plagiarism, the work should be in your own words,
All answered must be typed using Times New Roman (size 12, double-spaced) font.
No pictures containing text will be accepted and will be considered plagiarism).
Justify your answers with at least two references for each question.
If plagiarism is more than 25% you will get 0 marks for the questions concerned.
Students are advised to make their work clear and well presented, marks may be reduced for poor presentation.
Students must mention question number clearly in their answer.
Avoid plagiarism, the work should be in your own words,
All answered must be typed using Times New Roman (size 12, double-spaced) font.
No pictures containing text will be accepted and will be considered plagiarism).
Justify your answers with at least two references for each question.
If plagiarism is more than 25% you will get 0 marks for the questions concerned.
https://www.tmz.com/2022/08/06/bill-maher-obesity-body-positivity-fat-diet-real-time/
https://www.youtube.com/watch?v=uDowwh0EU4
1. As a student of Consumer Behavior, which argument is best to follow if you are in the fitness business sector–like Lululemon?2. If you were the Chief Marketing Officer of Weight Watchers, how would you tailor your marketing efforts toward each side of these arguments?3. Can widespread obesity result in a nationwide health issue for most of our American populace? Explain.4. IMPORTANT—what three (3) things did you learn from completing this interesting and thought-provoking report?–Explain
Using the brand (apple inc), describe the 4 P’s of its marketing strategy. Are any of the elements more heavily relied upon for the brand’s success? Share examples of these elements being used. Do the same 4P’s exercise for the brand’s main competitor(s) and explain which brand you believe is more effective across its marketing elements. Explain why.
We need all the below info its more of pictures only and attached report is continution of this also attached the blue print of how we need to do this assignment for your reference.
· Commercial proposal
· Prepare typical commercial and transportation documents (i.e., Commercial Invoice, Certificate of Origin, Quote/Purchase Order, Letter of Credit, Bill of Lading, Airway Bill, Cargo Manifest)
Letter of introduction
You work for a company as a digital marketing manager and you’ve been asked to prepare a comprehensive digital marketing campaign
Catering department work only with companies such as Aramco, Sabic, SASREF… etc. by providing food for their employees. Now catering department wants to expand catering for individuals such as events and weddings …etc.
Prepare a marketing campaign study and analysis for catering department for companies and individuals
Identify the key security threats in the e-commerce environment.
Discuss the importance of policies, procedures, and laws in creating security.
Describe the features of traditional payment systems.
Readings
Chapter 4: E-commerce Security and Payment Systems
Recommended
E-Commerce – Security Systems
https://www.tutorialspoint.com/e_commerce/e_commerce_security.htm
Video Case Study
The Rise of Cyberwarfare
https://www.youtube.com/watch?v=JSWPoeBLFyQ
Think
